Go4x4It: From Jeep Community to Merchandise to History Project
Before becoming an archive-led publication, Go4x4It hosted Jeep discussion, promoted custom builds, answered technical questions, and sold parts and merchandise.
Morris 4×4 Center and the Work Behind the Catalog
A South Florida Jeep business grew from mail order into a 20,000-SKU web operation, revealing how much human labor early ecommerce concealed.
RubiTrux and the Rise of the Turnkey Custom Jeep
A Boone, North Carolina builder turned the long-wheelbase LJ into a repeatable compact pickup, then helped carry specialty Jeeps into the HEMI and turnkey-vehicle eras.
Price Automotive and Fred’s Off Road: The Warehouse Behind Go4x4It
A 1949 Lenoir service station became a regional parts warehouse, a Jeep-facing retail store, and eventually the distributor chapter that gave Go4x4It its ecommerce life.